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<lastBuildDate><![CDATA[Thu, 20 Jun 2013 10:17:26 GMT]]></lastBuildDate>
<title><![CDATA[Mid-Hudson Web]]></title>
<link><![CDATA[http://www.midhudsonweb.com]]></link>
<description><![CDATA[Mid-Hudson Web — is an interactive web design and web development agency located in beautiful Hudson Valley NY that delivers innovative technology solutions to clients wanting to excel in an increasingly competitive, media dominated industry.]]></description>
<pubDate><![CDATA[2012]]></pubDate>
<copyright><![CDATA[Mid-Hudson Web 2012]]></copyright>
<image>
<url><![CDATA[http://www.midhudsonweb.com/mobi/images/mhw-logo-black.png]]></url>
<title><![CDATA[Mid-Hudson Web]]></title>
<link><![CDATA[http://www.midhudsonweb.com/Mid-Hudson Web]]></link>
</image>
<item>
<title><![CDATA[One Web Site; All Devices!]]></title>
<description><![CDATA[Responsive Website Design is nothing new, back in the day tablet based designers either chose the fluid or static route. Todayâ€™s responsive websites take a comparable approach by using fluid widths in percentages and ems. They do not stop, but take a step further by using scalable images and adjustable layouts. All of which is based on what kind or screen-size you are using while browsing the desired website. There are three very important elements in responsive web design.
]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Brand Building Basics Most Often Overlooked]]></title>
<description><![CDATA[Have you taken the time to think about how your business card can help build your brand?


Business cards are a readily available, low cost way of promoting your business and developing and expanding your network of customers and professional colleagues. They introduce your brand to people around the world, or your city, increase the brand recognition of your business. Be creative in developing a plan for creative use of your business cards and you'll increase traffic to your website, sales, profit and the reach of your business network with a small investment of time and money.

]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Differentiâ€‹ate Your Business Or Fail]]></title>
<description><![CDATA[One vital component of building a highly recognizable brand for your business is to find its unique attributes, and then build upon them. Take a look at the highly successful companies in the business world and you'll see that they have something in common - they've discovered how they can provide their customers with products and service that they can't get anywhere else. They provide quality and a customer relationship that keeps customers returning and purchasing.]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Tools to Build Your Brand!]]></title>
<description><![CDATA[You are by now already aware that brand building is a fundamental part of building a successful business - on or offline. An effective brand building strategy creates a memorable impression that serves to establish your business as a field or industry leader. These days, even brick and mortar businesses are compelled to have an online presence, so whether you are selling handmade jewelry exclusively online or seeking to expand your professional practice with a new website, it makes sense to use these online tools to build your brand and expand your reach.
]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Partnership Branding]]></title>
<description><![CDATA[There should be many tools and tactics tucked away in your business's marketing strategy, but there are times when it's possible to leverage your branding efforts. By this I mean working together as a partnership with a complimentary business to yours that isn't in direct competition with you.


This type of partnership is often referred to as 'co-branding', and is being used increasingly by eve some very large company names, and even some high-profile celebrities.

]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Using Press Releases to Build Your Brand]]></title>
<description><![CDATA[All of your business branding efforts to date may have been done using the best possible marketing skills, branding techniques and planning efforts, but all of it will be in vain if nobody knows about what you're doing.


One of the easiest - and fastest - ways to let people know about your branding efforts is to use press releases to your advantage.]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Buzz Tactics 101]]></title>
<description><![CDATA[It's long been recognized that word of mouth is one of the more effective ways to spread the word about a business, product or service. People are more likely to trust a brand that has been recommended to them by someone they know, so it makes sense to aim at encouraging existing customers to let friends know about your business.

The issue most business owners face, however, is finding effective ways to get the word out so it can begin spreading to the right people.

Here are some ways you might begin building buzz about your brand by using word of mouth...]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Going Mobile â€“ Mobile Applicatioâ€‹n Branding]]></title>
<description><![CDATA[The massive rise in popularity of iPhones and smart-phones is no secret. Mobile devices allow users the freedom to access almost all the things they would formerly have to do on a desktop computer while they're out on the go.

This has led to a sharp increase of the number of businesses figuring out that mobile application branding can add a new dimension to their strategies.

When most people think about mobile apps, they immediately think of downloadable games, e-books, or other high-profile applications that get plenty of media share. What many people forget is that they're likely to access more practical, highly-branded apps more regularly for other uses.
]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Branding and Networking Through Linked In]]></title>
<description><![CDATA[There is a platform out there designed to allow business owners to build up large professional networks of like-minded people.

I'm talking about LinkedIn.


LinkedIn is THE social network to join if you're a business owner, an entrepreneur, a contractor, a consultant, or even a job seeker. This is because it has a primary focus of business people and professionals from all over the world.

]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Branding Through Facebook]]></title>
<description><![CDATA[The meteoric rise in popularity of social networking site, Facebook, also led to a phenomenal growth in the number of businesses using the site for marketing and branding purposes.

Yet, despite the sheer number of businesses on Facebook, it is still under-utilized by the majority of business owners.

Social media offers an excellent opportunity to build your brand, but it also allows you to build strong bonds with past and future customers at the same time. These things should form a part of any successful long term marketing strategy, but when you relate them to Facebook they can definitely help to accelerate your results.
]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Branding Using Twitter]]></title>
<description><![CDATA[No doubt you're already familiar with Twitter. It's just another social networking site, like so many others, right? If this is what you think of Twitter so far, chances are you're doing it wrong.

Twitter has been hailed as one of the most cost-effective marketing tools available to business people anywhere on the Internet. The problem is, there are so many people who simply under-utilize this powerful tool that they begin to believe it's not worth their time or effort.]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Branding Through YouTube]]></title>
<description><![CDATA[Social media really does offer plenty of opportunities for branding any small business quickly and positively, even on a small budget. With this in mind, YouTube should play a considerable role in your efforts. YouTube is free to watch and it costs nothing to upload videos that can be shared with others.]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Branding Through Social Media]]></title>
<description><![CDATA[The phenomenal growth of social media isn't new to most people. In fact, it's believed that Facebook is one of the most frequently visited sites anywhere on the Internet.

Yet the very nature of social media is based on ephemera. That means messages and information circulated via social media just isn't meant to be long-lasting or preserved for any length of time. It's there one moment, only to be replaced by something else that draws their attention a couple of minutes later.
]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Rebranding Your Company]]></title>
<description><![CDATA[Believe it or not, re-branding a company to create a new brand, a new image, or a new identity is quite common. It involves changing the visual graphic identity that's related to your company, but it may also involve transforming the entire marketing strategy and overall public perception of the company.]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
<item>
<title><![CDATA[Branding Through Written Communicatâ€‹ion]]></title>
<description><![CDATA[Did you know that written communication can be a very powerful branding tool?

Whenever you communicate in writing with your existing client base or even prospective customers, you have the opportunity to brand your business in their minds.

Written communication was once limited to sending out letters, brochures or other printed material. However, these days your written communication can extend to emails, newsletters, social media, community forums, blog posts, websites and various other media in which writing is integral.
]]></description>
<link><![CDATA[http://www.midhudsonweb.com/news.php]]></link>
<author><![CDATA[Mid-Hudson Web]]></author>
<pubDate><![CDATA[2012]]></pubDate>
<category><![CDATA[Web Design & Web Programming]]></category>
</item>
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